The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 50.0
The People's Reviewer
Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Points: 25.0
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 25.0
Z4
Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Points: 25.0
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Points: 25.0
Monopoly City Streets
Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Points: 25.0
THE RACE 1.0b
Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Points: 25.0
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Points: 15.0
Giving is Glorious
Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Points: 15.0
Monopoly City Streets
Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Points: 15.0
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Points: 15.0
Waterslide
Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Points: 10.0
Piccadilly Sign
Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
Points: 10.0
House of Cards Exhibition
Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Points: 10.0
BakerTweet
Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Killzone 2 Webgame
Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Points: 10.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
Points: 10.0
221B.sh
Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Points: 10.0
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
Points: 5.0
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design
Points: 5.0
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
The Teens' Speech
Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Everything
Agency: Wieden + Kennedy London / London Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Dance
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
ADLAND
Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
Points: 5.0
Fantastic Journey
Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Points: 5.0
Feelings
Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
MobileMobile 2009
Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion
Points: 5.0
Powerful Stuff
Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Independent Cinema Sponsorship
Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Independent Cinema Sponsorship
Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Fiat 500C Feelgood Playlist
Agency: AKQA / London Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Amplichoir
Agency: Mother Advertising Ltd / London Client: Dell Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
House of Cards - Live Posters
Agency: Leo Burnett / London Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Say cheese
Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games
Points: 5.0
Nike Football + 'Master Control'
Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Nike True City
Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Everything
Agency: Wieden + Kennedy London / London Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
ALAN
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
Powerful Stuff
Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Points: 5.0
TYPICAL
Agency: Abbott Mead Vickers BBDO / London Client: D&AD Category: Trade / Full Page or Spread - Single
Points: 5.0
Nibbles Boutique
Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Best of Show Pencil
Points:
50.0
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Cinema 21:9
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Kimberly-Clark
Title:
Feelings
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LBi
Title:
MobileMobile 2009
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Everything
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DORITOS
Title:
ALAN
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Cinema Advertising / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Cadbury Dairy Milk
Title:
Nibbles Boutique
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
